Open AccessImpulse Buying and Hedonic Behaviour: A Mediation Effect of Positive Emotions
Author(s) -
Ramadania Ramadania,
Ratnawati Ratnawati,
Endang Hatma Juniwati,
Nur Afifah,
Heriyadi Heriyadi,
Dio Caisar Darma
Publication year - 2022
Publication title -
virtual economics
Language(s) - English
Resource type - Journals
ISSN - 2657-4047
DOI - 10.34021/ve.2022.05.01(3
Subject(s) - impulse (physics) , mediation , nonprobability sampling , psychology , advertising , marketing , business , medicine , population , physics , quantum mechanics , environmental health , political science , law