Open AccessSocial Aspect of Conditio Assessment Consumer Market
Author(s) -
Т. Г. Храмцова,
O. Khramtsova,
A. Kazarina
Publication year - 2020
Publication title -
vestnik nguèu
Language(s) - English
Resource type - Journals
ISSN - 2073-6495
DOI - 10.34020/2073-6495-2020-2-127-137
Subject(s) - business , food market , context (archaeology) , population , market research , consumer protection , marketing , consumer market , retail trade , market development , economics , commerce , agriculture , market economy , geography , demography , archaeology , sociology
The article presents the methodological provisions of the research of consumer market state in the context of the assessment of living standards of the population. The assessment of unlocking the consumer market potential is given in terms of three segments: food market, non-food market and paid services market. The article reveals the features of the development of retail turnover viewed as the key indicator of consumer market that characterizes its social and economic effects. Its regional differentiation is assessed in terms of the territories of the Siberian Federal District. The methods of integrated assessment of the level of the consumer market development are offered; the results of implementation of the methods are presented.