Open AccessTrends of Potential Regional Consumer Market Development
Author(s) -
Т. Г. Храмцова,
O. Khramtsova
Publication year - 2019
Publication title -
vestnik nguèu
Language(s) - English
Resource type - Journals
ISSN - 2073-6495
DOI - 10.34020/2073-6495-2019-2-162-174
Subject(s) - commodity , market development , consumer market , index (typography) , business , commodity market , economic potential , consumption (sociology) , economics , marketing , market economy , economic growth , finance , social science , sociology , world wide web , computer science
The article considers some methodological issues of researching the potential of the regional consumer market, analyzes the indicators characterizing the availability and use of labor potential, infrastructure elements, commodity stocks in Novosibirsk region. Index multiplicative models of the studied indicators allowed us to obtain a quantitative assessment of the influence of factors on the consumer market potential. The development of retail trade turnover is regarded as a social and economic effect of the consumer market functioning. The author came to the conclusion that there is a lack of effective use of the regional consumer market potential and there are problems in the retail regulation system.