Open AccessGlobal trends of digital transformation of retail trade during the corona crisis
Author(s) -
A. .. Naumenko,
A. V. Shapovalova
Publication year - 2021
Publication title -
sibirskaâ finansovaâ škola
Language(s) - English
Resource type - Journals
ISSN - 1993-4386
DOI - 10.34020/1993-4386-2021-1-74-87
Subject(s) - omnichannel , digital transformation , business , information and communications technology , retail sales , covid-19 , marketing , channel (broadcasting) , retail trade , industrial organization , service (business) , digital era , commerce , telecommunications , engineering , the internet , political science , computer science , medicine , disease , pathology , world wide web , infectious disease (medical specialty) , law
The article examines some aspects of digitalization of the retail sector during the COVID-19 and under the pressure of information and communication technology (ICT) innovations. Ecommerce, previously a secondary sales channel, in the face of the impact of quarantine restrictions on the social activity of citizens, has become a noticeable factor and “accelerator” of consumer migration to online-channels and industry transformation. In this regard, as a special segment of the digital economy, e-commerce acquires particular importance for the study and development of recommendations for improving sales technologies, when moving to omnichannel service.