Open AccessUtilization of Instagram social media in Managing Online Business for MSMEs
Author(s) -
Hilmiyatul Hanifa,
Nevi Adjie Fitria,
Yulia Puspa,
Arjuna Rizaldi
Publication year - 2021
Publication title -
international journal of research and applied technology
Language(s) - English
Resource type - Journals
eISSN - 2810-0662
pISSN - 2807-7229
DOI - 10.34010/injuratech.v1i2.6769
Subject(s) - social media , nonprobability sampling , documentation , business , social media marketing , sample (material) , advertising , marketing , data collection , space (punctuation) , digital marketing , sociology , computer science , population , world wide web , social science , chemistry , demography , chromatography , programming language , operating system
This research aims to analyse the utilization of Instagram social media in the online business marketing of MSMEs @kunyeman_. This research uses descriptive qualitative research methods. The data collection techniques used are observation, interview, and documentation studies. The technique of determining the sample is technical purposive sampling. The study was conducted in February 2022 online. With the results of research that @kunyeman_ has used Instagram social media in managing his business. Because @kunyeman_ play an active role in marketing through Instagram social media to expand market reach and increase purchases. Social media is a medium to socialize with each other and is done online that allows humans to interact without being limited to space and time. One of the most commonly used social media is Instagram. Instagram is one of the most popular apps among social media users. Instagram can be used as one of the strategies in MSME marketing, especially MSMEs @kunyeman_. Instagram has a positive impact on small businesses @kunyeman_ because it can increase sales, expand marketing, and increase sales.