Open AccessE-Transactions in Digital Era
Author(s) -
R D Santy,
AUTHOR_ID,
G H Utomo,
AUTHOR_ID
Publication year - 2021
Publication title -
international journal of research and applied technology
Language(s) - English
Resource type - Journals
eISSN - 2810-0662
pISSN - 2807-7229
DOI - 10.34010/injuratech.v1i2.5909
Subject(s) - business , product (mathematics) , online business , social media , advertising , digital marketing , marketing , the internet , world wide web , computer science , geometry , mathematics
The purpose of this research is to help marketplace providers utilize E-commerce to improve their business. The method used in this study is a survey and literature study from research that has been done before. The results show that the role of the e-commerce market in online business transactions is useful to attract buyers. Starting from product marketing through media such as social media, websites, and advertisements. The role of E-commerce marketplace in online business transactions provides many benefits such as fast access to transactions, availability of goods, and ease of accessing the site.