Open AccessInformation Technology for Consumer Interest Withdrawal
Author(s) -
Tatik Rohmawati,
J Rahmayanti
Publication year - 2021
Publication title -
international journal of research and applied technology
Language(s) - English
Resource type - Journals
eISSN - 2810-0662
pISSN - 2807-7229
DOI - 10.34010/injuratech.v1i1.5649
Subject(s) - social media , promotion (chess) , creativity , advertising , marketing , business , content analysis , qualitative research , computer science , sociology , psychology , world wide web , social psychology , social science , politics , political science , law
The purpose of this study is to determine the impact of social media content as a Consumer Interest Withdrawal Strategy. The method used in this study is a qualitative method by collecting data descriptively, namely by analyzing several online shops on the Instagram application. The results show that social media is used to buy products from the online shop. Online shop owners do not need to use a lot of money to arrange content on Instagram because it only requires creativity to make it more attractive, namely with themes, colors, and the preparation of content that is consistent. In conclusion, the development of technology provides a place for business people to start and continue business from marketing, promotion, to making consumers have a more efficient interest