Open AccessPengembangan Business Model Canvas bagi Usaha Kecil Triple 3 Music Bandung
Author(s) -
Muhammad Iffan
Publication year - 2022
Publication title -
indonesian community service and empowerment journal
Language(s) - English
Resource type - Journals
eISSN - 2723-2549
pISSN - 2721-4648
DOI - 10.34010/icomse.v3i1.5936
Subject(s) - business model canvas , competition (biology) , business model , order (exchange) , business , marketing , new business development , service (business) , music industry , electronic business , business analysis , sociology , music education , finance , ecology , pedagogy , biology
In the current digital era, business actors need new strategies to survive in business competition, one of which is by following the development of e-commerce in order to expand the market. Triple 3 Music Bandung is a small business engaged in selling musical instruments and podcasts. The aim of this article was to convey understanding to Triple 3 Music Bandung and other parties about the business development. The method chosen in this Community Service activity was to conduct interviews with the owner of Triple 3 Music Bandung and make observations on these businesses in order to determine business development strategies using Business Model Canvas analysis. The result of this activity is the proposed of a new strategy that can be implemented in the development of the Triple 3 Music Bandung business based on the nine elements in the Business Model Canvas. The business strategy that has been implemented by the business owner of Triple 3 Music Bandung is quite good, however, it is necessary to develop a business strategy to maximize potential. It is hoped that with the new business strategy, Triple 3 Music Bandung can strengthen its market position and can increase its competitive advantage in competition with similar businesses so as to improve business performance.
Keywords: Business Model Canvas, Small Enterprise