Open AccessIMPLEMENTASI BIG DATA DI SOSIAL MEDIA UNTUK KOMUNIKASI KRISIS PEMERINTAH
Author(s) -
Olih Solihin
Publication year - 2021
Publication title -
common
Language(s) - English
Resource type - Journals
eISSN - 2654-9271
pISSN - 2580-6386
DOI - 10.34010/common.v5i1.5123
Subject(s) - big data , social media , government (linguistics) , crisis communication , public relations , data collection , carry (investment) , qualitative research , political science , data science , computer science , sociology , business , world wide web , social science , data mining , linguistics , philosophy , finance
This study aims to describe the implementation of big data on social media in carrying out crisis communication. This study uses a qualitative approach, with data collection techniques through a literature study. The results of this study also emphasize three aspects, namely: 1). The government must define a crisis because to understand a crisis, of course, we must start by defining it first. Each crisis that arises is accompanied by its own characteristics. 2). The government can use Big Data information sources to accelerate the implementation of government programs. 3). One of the efforts to look at big data to identify problems is to carry out the stages of social media. In the era of advances in communication and information technology, the existence of social media can no longer be separated from the activities of the world community..