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New Directions in Revenue Management Research
Author(s) -
Dana James D.
Publication year - 2008
Publication title -
production and operations management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.279
H-Index - 110
eISSN - 1937-5956
pISSN - 1059-1478
DOI - 10.3401/poms.1080.0040
Subject(s) - revenue management , revenue , rivalry , revenue model , yield management , business , the internet , revenue assurance , marketing , dynamic pricing , industrial organization , economics , computer science , microeconomics , finance , world wide web
Research in revenue management is rapidly changing as the environment in which firms operate changes. The Internet, the adoption of new information technologies, and other market forces are driving a new wave of research in revenue management. At the same time, more and more industries are adapting the tools of revenue management to their needs. Promising research directions are more sophisticated models of consumer behavior, more general models and understanding of rivalry, and more general pricing mechanisms. These are important issues for today's revenue managers and promising areas for both theoretical and empirical research.