Open AccessTHE EFFECT OF PROMOTION ON PURCHASE DECISIONS MEDIED BY CONSUMER BUYING INTEREST IN SMALL MEDIUM BUSINESS BANANA AND ONION CHIPS IN RENGAT DISTRICT
Author(s) -
Roky Apriansyah,
Hermanto Hermanto,
Yusnedi Yusnedi,
Warnadi Warnadi,
Suwaji Suwaji
Publication year - 2022
Publication title -
jurnal manajemen dan bisnis/jurnal manajemen and bisnis
Language(s) - English
Resource type - Journals
eISSN - 2621-4199
pISSN - 2302-4313
DOI - 10.34006/jmbi.v11i1.475
Subject(s) - purchasing , promotion (chess) , business , marketing , ibm , advertising , sales promotion , statistic , mathematics , statistics , politics , political science , law , nanotechnology , materials science , sales management