Open AccessBook Review of Selling Yoga (Jain, 2014).
Author(s) -
Matylda Ciołkosz
Publication year - 2020
Publication title -
journal of yoga studies
Language(s) - English
Resource type - Journals
ISSN - 2664-1739
DOI - 10.34000/joys.2020.v3.003
Subject(s) - counterculture , academic community , psychology , media studies , sociology , art history , social science , art
Selling Yoga: From Counterculture to Pop Culture. Andrea R. Jain. Oxford: Oxford University Press, 2014. 240 pages. Selling Yoga, Andrea Jain’s influential monograph, is not a recent publication in the field of yoga studies. Having first been published six years ago, it has already been receivedby the academic community. Nonetheless, it still deserves thorough discussion,especially in light of expanding academic research on yoga.