Book Review of Selling Yoga (Jain, 2014).

Selling Yoga: From Counterculture to Pop Culture. Andrea R. Jain. Oxford: Oxford University Press, 2014. 240 pages. Selling Yoga, Andrea Jain’s influential monograph, is not a recent publication in the field of yoga studies. Having first been published six years ago, it has already been receivedby the academic community. Nonetheless, it still deserves thorough discussion,especially in light of expanding academic research on yoga.