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Determinants of Malaysian Household Purchase Decisions of Shellfish Products
Author(s) -
Amanda Tan,
H.S.H. LEE
Publication year - 2007
Publication title -
asian fisheries science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.275
H-Index - 7
eISSN - 2073-3720
pISSN - 0116-6514
DOI - 10.33997/j.afs.2007.20.3.004
Subject(s) - shellfish , logit , household income , business , fishery , demographic economics , socioeconomics , economics , geography , biology , fish <actinopterygii> , aquatic animal , econometrics , archaeology
The dichotomous choice Logit model is applied on the Malaysian Household Expenditure Survey (1998/99) data to identify the socio-demographic determinants of household purchase decisions of shellfish. Results indicate that decisions to purchase shellfish are significantly determined by age, race, education, and the levels of household size and income. In other words, while older households have a higher propensity to consume shellfish, all three major races in Malaysia demonstrate high probability levels to purchase shellfish. Furthermore, households with higher income levels and larger family sizes are more likely to purchase shellfish, while those who are more educated are less likely to expend on it. Based on these results, several observations are noted.

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