
Marketing communications strategies in digital economy
Author(s) -
Oksana Petrovska,
Viktoria Gerzhyk
Publication year - 2018
Publication title -
vìsnik socìalʹno-ekonomìčnih doslìdženʹ
Language(s) - Uncategorized
Resource type - Journals
ISSN - 2313-4569
DOI - 10.33987/vsed.4(68).2018.159-168
Subject(s) - digital marketing , marketing , business , marketing research , return on marketing investment , marketing management , marketing strategy , key (lock) , advertising , process (computing) , marketing mix , computer science , computer security , operating system