Open AccessStakeholder marketing: theoretical aspects and introduction problems
Author(s) -
Н. В. Попова
Publication year - 2016
Publication title -
vìsnik socìalʹno-ekonomìčnih doslìdženʹ
Language(s) - English
Resource type - Journals
ISSN - 2313-4569
DOI - 10.33987/vsed.1(60).2016.169-178
Subject(s) - stakeholder , business , marketing , marketing management , stakeholder analysis , stakeholder theory , marketing research , marketing strategy , public relations , political science