Open AccessINFLUENCE OF ONLINE BRAND COMMUNITY ENGAGEMENT ON BRAND TRUST AND BRAND LOYALTY
Author(s) -
Joshua Kofi Doe
Publication year - 2020
Publication title -
iadis international journal on www/internet
Language(s) - English
Resource type - Journals
ISSN - 1645-7641
DOI - 10.33965/ijwi_202018102
Subject(s) - brand loyalty , brand community , business , advertising , brand awareness , brand management , brand equity , brand extension , brand experience , corporate branding , marketing , product management , new product development