Open AccessSocial Media, Celebrity Endorsers and Effect on Purchasing Intentions of Young Adults
Author(s) -
Kaitlin M. Davis
Publication year - 2019
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.33915/etd.7319
Subject(s) - purchasing , attractiveness , social media , psychology , advertising , social psychology , perception , product (mathematics) , marketing , business , political science , geometry , mathematics , neuroscience , psychoanalysis , law