Open AccessFashion Meets Twitter: Does the Source Matter? Perceived Message Credibility, Interactivity and Purchase Intention
Author(s) -
Yijia Wang
Publication year - 2019
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.33915/etd.6898
Subject(s) - interactivity , credibility , source credibility , elaboration likelihood model , psychology , computer science , advertising , internet privacy , world wide web , business , social psychology , persuasion , political science , law