Open AccessFashion Meets Twitter: Does the Source Matter? Perceived Message Credibility, Interactivity and Purchase Intention
Author(s) -
Yijia Wang
Publication year - 2014
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.33915/etd.6898
Subject(s) - credibility , interactivity , source credibility , advertising , attractiveness , social media , elaboration likelihood model , psychology , persuasion , business , computer science , social psychology , world wide web , political science , law , psychoanalysis
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