Open AccessThink Twice Before Hitting 'Send': The Strategic Uses of Information in Marketing Channels
Author(s) -
Pui Ying Tong
Publication year - 2019
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.33915/etd.6819
Subject(s) - information overload , communication source , information sharing , perspective (graphical) , channel (broadcasting) , context (archaeology) , knowledge management , normative , computer science , political science , world wide web , computer network , telecommunications , paleontology , artificial intelligence , law , biology