Open AccessBeauty and the Brand: A Digital Ethnography of Social Capital and Authenticity of Digital Beauty Influencers through Monetization Activities on YouTube
Author(s) -
Hannah R. Gnegy
Publication year - 2019
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.33915/etd.5683
Subject(s) - monetization , beauty , influencer marketing , commoditization , advertising , social media , business , marketing , aesthetics , art , computer science , world wide web , marketing management , relationship marketing , market economy , macroeconomics , economics