Open AccessBeauty and the Brand: A Digital Ethnography of Social Capital and Authenticity of Digital Beauty Influencers through Monetization Activities on YouTube
Author(s) -
Hannah R. Gnegy
Publication year - 2017
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.33915/etd.5683
Subject(s) - monetization , beauty , influencer marketing , advertising , commoditization , social media , entertainment , business , aesthetics , art , marketing , computer science , world wide web , marketing management , relationship marketing , visual arts , market economy , economics , macroeconomics
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