Open AccessExplicit disclosure in retail communication: Impact of undetermined social network site relationships on branded identity
Author(s) -
Hannah R. Gnegy
Publication year - 2014
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.33915/etd.5682
Subject(s) - reputation , social network (sociolinguistics) , social identity theory , identity (music) , advertising , social media , marketing , business , social psychology , psychology , sociology , computer science , social group , social science , physics , world wide web , acoustics
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