Active Consumerism: Measuring the Importance of Crowdfunding Factors on Backers' Decisions to Financially Support Kickstarter Campaigns | Zendy

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Active Consumerism: Measuring the Importance of Crowdfunding Factors on Backers' Decisions to Financially Support Kickstarter Campaigns

Author(s) -

Kevin Duvall

Publication year - 2019

Language(s) - English

Resource type - Dissertations/theses

DOI - 10.33915/etd.5521

Subject(s) - consumerism , business , advertising , marketing , economics , market economy

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