Open AccessActive Consumerism: Measuring the Importance of Crowdfunding Factors on Backers' Decisions to Financially Support Kickstarter Campaigns
Author(s) -
Kevin Duvall
Publication year - 2014
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.33915/etd.5521
Subject(s) - consumerism , perspective (graphical) , advertising , process (computing) , marketing , social media , business , knowledge management , computer science , political science , world wide web , artificial intelligence , law , operating system
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