Open AccessThe Web and the Blockbuster Poster: An Examination of the Impact of Streaming Services on Movie Advertising
Author(s) -
Holden Edward Strausser
Publication year - 2022
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.33915/etd.11226
Subject(s) - advertising , scholarship , uses and gratifications theory , service (business) , closure (psychology) , multimedia , computer science , world wide web , business , marketing , political science , social media , law
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