Open AccessLexical means of influencing the addressee in pedagogical advertising discourse (based on advertisements for music schools and creative courses)
Author(s) -
Е. В. Сергеева,
Vu Hong Ngoc
Publication year - 2020
Publication title -
izvestiâ rossijskogo gosudarstvennogo pedagogičeskogo universiteta im. a.i. gercena
Language(s) - English
Resource type - Journals
ISSN - 1992-6464
DOI - 10.33910/1992-6464-2020-195-154-163
Subject(s) - psychology , linguistics , advertising , mathematics education , business , philosophy