Open AccessVisual fixations influence purchasing decisions less than choices between products
Author(s) -
Antonio Rangel
Publication year - 2012
Publication title -
frontiers in neuroscience
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.499
H-Index - 102
eISSN - 1662-4548
pISSN - 1662-453X
DOI - 10.3389/conf.fnins.2012.86.00006
Subject(s) - purchasing , psychology , incentive , economics , marketing , cognitive psychology , advertising , microeconomics , econometrics , actuarial science , business , operations management