Open AccessfNIRS reveals right hemisphere dorsolateral prefrontal cortex activation during use of a cosmetic product subjected to willingness to pay test
Author(s) -
Keith Kawabata Duncan,
Tatsuya Tokuda,
Chiho Sato,
Keiko Tagai,
Ippeita Dan
Publication year - 2018
Publication title -
frontiers in human neuroscience
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.128
H-Index - 114
ISSN - 1662-5161
DOI - 10.3389/conf.fnhum.2018.227.00142
Subject(s) - consumer neuroscience , dorsolateral prefrontal cortex , orbitofrontal cortex , willingness to pay , psychology , prefrontal cortex , product (mathematics) , cognition , audiology , cognitive psychology , neuroscience , medicine , economics , mathematics , geometry , microeconomics