Open AccessFAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM MELAKUKAN PEMBELIAN PRODUK PADA PT LONG TIME BATAM
Author(s) -
Harold Herman
Publication year - 2019
Publication title -
jab (jurnal akuntansi barelang)
Language(s) - English
Resource type - Journals
eISSN - 2580-5118
pISSN - 2548-1827
DOI - 10.33884/jab.v3i2.1224
Subject(s) - purchasing , promotion (chess) , psychology , population , object (grammar) , research object , advertising , business administration , marketing , business , computer science , demography , sociology , politics , political science , law , artificial intelligence
This study aims to look at the factors that influence consumer decisions in making purchases. The object of research is PT Long Time Batam, with a population of 135 people. calculation of the number of samples using the Slovin formula, so that the number of samples obtained is 100 respondents. from the results of the study note that the promotion has a significant influence on purchasing decisions. The effect of promotion on consumer decisions in making purchases is 42.2%