IMPLIKASI LITERASI MEDIA DALAM MENGUBAH PERILAKU MASYARAKAT KOTA PONTIANAK TERHADAP KABAR BOHONG | Zendy

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IMPLIKASI LITERASI MEDIA DALAM MENGUBAH PERILAKU MASYARAKAT KOTA PONTIANAK TERHADAP KABAR BOHONG

Author(s) -

Dewi Utami

Publication year - 2019

Publication title -

commed jurnal komunikasi dan media

Language(s) - English

Resource type - Journals

eISSN - 2615-6725

pISSN - 2527-8673

DOI - 10.33884/commed.v3i2.921

Subject(s) - fake news , media literacy , psychology , social media , literacy , value (mathematics) , social psychology , internet privacy , computer science , advertising , world wide web , pedagogy , machine learning , business

Whether consciously or not, social media users are active spreaders of fake/false news. Those who have an understanding of media literacy should be able to overcome the spread of fake/false news. This study intended to examine how media literacy values acquired beforehand by individuals can compete with stimulus in the form of potentially fake/false news before it is finally decided to be disseminated or not. This research rests on the principles of social judgment theory and uses in-depth interviews to collect data. The result shows that there is an attitude of restraint when the characteristics of fake/false news on a message are successfully marked. In addition, the mismatch of value references possessed by individuals with ideas offered by fake/false news lead to 3 types of behavior: muting, compromising, or actively rejecting.

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