Open AccessScale and Scope Economies in the Global Advertising and Marketing Services Business
Author(s) -
Alvin J. Silk,
Ernst R. Berndt
Publication year - 2003
Language(s) - English
Resource type - Reports
DOI - 10.3386/w9965
Subject(s) - scope (computer science) , scale (ratio) , marketing , business , economies of scale , business marketing , global marketing , advertising , commerce , industrial organization , marketing management , geography , computer science , programming language , cartography