Open AccessScale and Scope Effects on Advertising Agency Costs
Author(s) -
Alvin J. Silk,
Ernst R. Berndt
Publication year - 1990
Language(s) - English
Resource type - Reports
DOI - 10.3386/w3463
Subject(s) - scope (computer science) , agency (philosophy) , advertising , scale (ratio) , business , scale effects , marketing , computer science , geography , sociology , cartography , social science , programming language