Open AccessLoss Aversion or Lack of Trust: Why Does Loss Framing Work to Encourage Preventative Health Behaviors?
Author(s) -
Emily Beam,
Yusufcan Masatlıoĝlu,
Tara Marie Watson,
Dean Yang
Publication year - 2022
Language(s) - English
Resource type - Reports
DOI - 10.3386/w29828
Subject(s) - loss aversion , framing (construction) , psychology , work (physics) , social psychology , business , engineering , finance , mechanical engineering , structural engineering