Open AccessGeneralizable and Robust TV Advertising Effects
Author(s) -
Bradley Shapiro,
Günter J. Hitsch,
Anna Tuchman
Publication year - 2020
Language(s) - Uncategorized
Resource type - Reports
DOI - 10.3386/w27684
Subject(s) - advertising , television advertising , display advertising , computer science , online advertising , business , world wide web , the internet