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Salience and Consumer Choice
Author(s) -
Pedro Bordalo,
Nicola Gennaioli,
Andrei Shleifer
Publication year - 2012
Language(s) - English
Resource type - Reports
DOI - 10.3386/w17947
Subject(s) - salience (neuroscience) , psychology , consumer choice , advertising , computer science , business , cognitive psychology , marketing

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