You Get a Book! Demand Spillovers, Combative Advertising, and Celebrity Endorsements | Zendy

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You Get a Book! Demand Spillovers, Combative Advertising, and Celebrity Endorsements

Author(s) -

Craig Garthwaite

Publication year - 2012

Language(s) - English

Resource type - Reports

DOI - 10.3386/w17915

Subject(s) - advertising , business

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