z-logo
HomeZAIABlog
open-access-imgOpen Access
You Get a Book! Demand Spillovers, Combative Advertising, and Celebrity Endorsements
Author(s) -
Craig Garthwaite
Publication year - 2012
Language(s) - English
Resource type - Reports
DOI - 10.3386/w17915
Subject(s) - advertising , business

The content you want is available to Zendy users.

Already have an account? Click here to sign in.
Having issues? You can contact us here
Accelerating Research

Address

John Eccles House
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom

About

AboutCareersPublisher PartnersContact UsGet Organisational Trial or Quote

Learn

FAQsBlogTerms of UsePrivacy Policy

Download the Zendy App

Get it on
Google Play
Download on the
App Store

Discover

Explore

Copyright Knowledge E © 2026. All Rights Reserved.