Open AccessEconomic Factors Underlying the Unbundling of Advertising Agency Services
Author(s) -
Mohammad Arzaghi,
Ernst R. Berndt,
James C. Davis,
Alvin J. Silk
Publication year - 2008
Language(s) - English
Resource type - Reports
DOI - 10.3386/w14345
Subject(s) - unbundling , agency (philosophy) , business , advertising , telecommunications , industrial organization , computer science , sociology , social science