Open AccessInternet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords
Author(s) -
Benjamin Edelman,
Michael Ostrovsky,
Michael Schwarz
Publication year - 2005
Language(s) - English
Resource type - Reports
DOI - 10.3386/w11765
Subject(s) - economics , advertising , the internet , commerce , microeconomics , business , computer science , world wide web