Open AccessFraming Media Tentang Influencer Sebagai Jaringan Informasi Pemerintah
Author(s) -
Shelma Salsabila,
Frida Kusumastuti
Publication year - 2021
Publication title -
ikomik
Language(s) - English
Resource type - Journals
eISSN - 2807-1131
pISSN - 2798-9607
DOI - 10.33830/ikomik.v1i2.2451
Subject(s) - influencer marketing , framing (construction) , political science , media studies , advertising , sociology , business , history , marketing , relationship marketing , marketing management , archaeology
News framing about influencers, it is known how the mass media fight for their interests. The study analyzed three news stories about government influencers from three different media during the period of August 2020. The study used a qualitative approach with the Pan & Kosicki framing analysis method. The results show that Republika.co.id's framing emphasizes on finding data that causes debate. While Detik.com's framing directs the existence of influencers as corruption events, and Kompas.com's framing provides an overview of influencers who have a strong position as an information network because they are key opinion leaders in the digital era.