Factors that prevent the SMEs of Puerto Rico from adopting electronic commerce

This qualitative research had as its main objective, to identify factors of the nonadoptionof electronic commerce within the dimension of Business-to-Consumerby the small and medium-sized companies of Puerto Rico (SMEs). An indepthinterview was used, applied to six companies. The study concludes thatthe reasons for the non-adoption of electronic commerce by SMEs in PuertoRico are lack of technological knowledge related to Electronic Commerce andthe excessive attention to the traditional channel. The study contributes to theknowledge on the subject of the factors of the non-adoption of electronic commercein small and medium-sized companies and provides a clearer picture ofthe need for them to acquire more knowledge on the subject under discussion.