Open AccessThe Impacts and Decision of Community-friendly Corporate Social Responsibility Based on the Duopoly Model
Author(s) -
Junlong Chen,
Bo Xu,
Yayun Xiao,
Chaoqun Sun
Publication year - 2021
Publication title -
revista de cercetare şi intervenţie socială
Language(s) - English
Resource type - Journals
eISSN - 1584-5397
pISSN - 1583-3410
DOI - 10.33788/rcis.73.13
Subject(s) - corporate social responsibility , duopoly , competitor analysis , business , externality , affect (linguistics) , marketing , microeconomics , welfare , industrial organization , economics , public relations , market economy , political science , psychology , communication
There are multiple relationships between enterprises and communities, and the community-friendly corporate social responsibility (CSR) is unique. This paper constructs a duopoly model composed of two enterprises and a community, examines the impacts of community-friendly CSR on stakeholders, and analyzes the CSR decision. The results show that the level of community-friendly CSR, negative externalities, tax rate, and consumer sensitivity have multiple effects on profits, consumers, and social welfare, and the impacts of each factor are affected by the other factors; whether the competitors implement CSR affect the CSR decision of the other one; under certain circumstances, the implementation of CSR is conducive to achieving a win-win situation for the enterprises and the community.