Open AccessBased On Social Capital to Discuss the Correlation between Internal Marketing Strategy and Employees’ Job Satisfaction in Medical Equipment Industry
Author(s) -
Jui-Hsi Cheng,
Di-Yu Lei,
Kai-Ping Huang,
Yu-Lei Feng
Publication year - 2020
Publication title -
revista de cercetare şi intervenţie socială
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.129
H-Index - 15
eISSN - 1584-5397
pISSN - 1583-3410
DOI - 10.33788/rcis.71.14
Subject(s) - medical equipment , business , marketing , general partnership , competition (biology) , order (exchange) , service (business) , human resources , dilemma , job satisfaction , health care , promotion (chess) , resource (disambiguation) , nursing , management , medicine , economics , computer science , finance , ecology , computer network , philosophy , epistemology , politics , political science , law , biology , economic growth
The approach to aging society in past years shows increasing medical equipment market with needs for health care that current health care industry is encountering the unprecedented dilemma. The fiercer competition has hospitals start to seek for the promotion of operating performance in order to create more profits. The partnership between hospitals and medical equipment stores provides more items for patients and the family members. Accordingly, the image and service quality of medical equipment industry are emphasized. Aiming at employees of medical equipment industry in Taichung City, total 360 copies are distributed for this study, and 251 valid copies are retrieved, with the retrieval rate 70%. According to the research results, suggestions are proposed, expecting to provide suggestions and reference for introducing human resource organizations into medical equipment industry so that human resource departments could offer more customized service closer to organizational strategies.