Open AccessMeasuring Green Brand Equity in Relationship Interactions and its Impact on Brand Loyalty Autori:
Author(s) -
Gen Li,
Juan Li,
Xinghuai Sun
Publication year - 2019
Publication title -
revista de cercetare şi intervenţie socială
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.129
H-Index - 15
eISSN - 1584-5397
pISSN - 1583-3410
DOI - 10.33788/rcis.66.16
Subject(s) - brand equity , brand loyalty , loyalty , equity (law) , advertising , business , marketing , political science , law