The Specificity of the Genesis of the National Television Series as an Original Cultural-Informational Phenomenon

The article is devoted to the study of the formation of the television series as an independent cultural phenomenon, as well as a multifunctional means of mass communication. Based on the concept of Vladimir S. Sappak, the author examines the television series not simply as a form of the existence of art cinema in the space of television, but as a new cultural phenomenon which arose and continues to develop under the infl uence of a whole complex of types of visual culture and art. While studying the genesis of the television series, the author traces the process of the formation of the fi lm series as one of the basic components of the television series, which was also infl uenced by such types of visual popular culture as popular print and comics. Revealing the specifi city of the genesis of the television series, the author turns to Victor B. Shklovsky’s idea of defamiliarization as an artistic device aimed at creating a special perception of the subject by the audience. As a specifi c feature of the modern television series, the high degree of its dynamism distinguishes itself, the latter being due to the constant exchange of information with objects that also accumulate social information. Therefore, the television series becomes a space where the convergence of documentary and artistic communication fl ows is actively taking place. The results of this convergence can be attributed to the formation in the post-Soviet space of a unique phenomenon — a politically engaged television series.