
BUILDING TOURISM DESTINATION BRAND FROM THE RELATIONAL VIEW PERSPECTIVE: THE ITALIAN PROJECT “RETE DESTINAZIONE SUD”
Author(s) -
Marco Pellicano,
Vittoria Marino,
Raffaella Montera,
Mario D’Arco,
Raffaele Amoroso
Publication year - 2018
Publication title -
enlightening tourism
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.201
H-Index - 2
ISSN - 2174-548X
DOI - 10.33776/et.v8i1.3383
Subject(s) - tourism , value (mathematics) , stakeholder , perspective (graphical) , stakeholder engagement , phenomenon , business , knowledge management , marketing , sociology , public relations , political science , computer science , epistemology , philosophy , artificial intelligence , law , machine learning