Open AccessAN EMPIRICAL ASSESSMENT OF TOURIST’S RISK PERCEPTION AND ITS IMPACT ON DESTINATION LOYALTY: A STUDY OF KASHMIR VALLEY
Author(s) -
Ab Hamid Rather,
Ashaq Hussain Najar
Publication year - 2022
Publication title -
enlightening tourism
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.201
H-Index - 2
ISSN - 2174-548X
DOI - 10.33776/et.v12i2.6957
Subject(s) - loyalty , risk perception , structural equation modeling , perception , tourism , psychology , destinations , affect (linguistics) , objectivity (philosophy) , descriptive statistics , empirical research , social psychology , applied psychology , marketing , business , geography , statistics , mathematics , philosophy , archaeology , communication , epistemology , neuroscience