Open AccessTHE IMPACT OF HOTEL RESPONSES TO ONLINE NEGATIVE REVIEWS ON CONSUMERS' PURCHASE INTENTION
Author(s) -
Jeetesh Kumar,
Sana Maidullah
Publication year - 2022
Publication title -
enlightening tourism
Language(s) - English
Resource type - Journals
ISSN - 2174-548X
DOI - 10.33776/et.v12i1.6916
Subject(s) - advertising , marketing , relevance (law) , business , service (business) , personality , set (abstract data type) , psychology , social psychology , computer science , political science , law , programming language