Open AccessTOURISM BROKERS' PERSPECTIVE ON TURKEY'S IMAGE: MARKETING COMMUNICATIONS AND SUBJECTIVE NORMS AS MEDIATORS
Author(s) -
Mohammad Najjarzadeh,
Nazanin Amirzade,
Mohammade Reza Asadi Zarch
Publication year - 2022
Publication title -
enlightening tourism
Language(s) - English
Resource type - Journals
ISSN - 2174-548X
DOI - 10.33776/et.v12i1.5402
Subject(s) - tourism , perspective (graphical) , marketing , business , structural equation modeling , destination image , destinations , advertising , population , geography , sociology , computer science , demography , archaeology , artificial intelligence , machine learning