Open AccessSTUDY OF THE EXTERNAL BRAND OF EDUCATIONAL INSTITUTIONS IN A COMPETITIVE MARKET
Author(s) -
Oxana V. Kruteeva
Publication year - 2021
Publication title -
aktualʹnye voprosy obrazovaniâ
Language(s) - English
Resource type - Journals
ISSN - 2618-8031
DOI - 10.33764/2618-8031-2021-1-220-225
Subject(s) - business , industrial organization , advertising , commerce , marketing
The article examines the functioning of educational institutions in the highly competitive educational market, provides an assessment of the HR brand using the adapted BAV brand health assessment methodology.