Open AccessTHE INFLUENCE OF BRAND IMAGE, PRICE, AND PRODUCT QUALITY ON PURCHASE DECISIONS (Empirical Study on Students of SMK Muhammadiyah 5 Kisaran)
Author(s) -
Durahman Marpaung,
Bakti Bakti,
Liza Saragih
Publication year - 2022
Publication title -
jhss (journal of humanities and social studies)
Language(s) - English
Resource type - Journals
eISSN - 2598-120X
pISSN - 2598-117X
DOI - 10.33751/jhss.v6i1.5123
Subject(s) - purchasing , product (mathematics) , quality (philosophy) , brand image , marketing , sample (material) , advertising , business , computer science , mathematics , philosophy , chemistry , geometry , epistemology , chromatography