Open AccessOMNICHANNEL MARKETING AS AN EFFECTIVE WAY OF INTERACTION WITH THE CONSUMER
Author(s) -
Олена Бакуліч,
A Bokyi
Publication year - 2022
Publication title -
vìsnik nacìonalʹnogo transportnogo unìversitetu/vìsnik
Language(s) - English
Resource type - Journals
eISSN - 2523-496X
pISSN - 2308-6645
DOI - 10.33744/2308-6645-2022-2-52-033-039
Subject(s) - omnichannel , marketing , digital marketing , business , marketing management , return on marketing investment , marketing strategy , marketing research