
Marketing and Its Impact on Service Quality in the Healthcare Industry of Pakistan
Author(s) -
Saqib Mehmood,
Muhammad Umer,
Muhammad Mohsin Zahid,
Ahsen Maqsoom
Publication year - 2022
Publication title -
international journal of business and society
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.236
H-Index - 15
ISSN - 1511-6670
DOI - 10.33736/ijbs.4870.2022
Subject(s) - business , quality (philosophy) , marketing , private sector , public sector , health care , service (business) , tertiary sector of the economy , service quality , economic growth , economics , philosophy , economy , epistemology